Your Groove
Developed personalized music discovery feature using machine learning algorithms.
Product Designer
Microsoft
2014
Overview
As product Designer at Microsoft, I developed Your Groove, a personalized music discovery feature powered by machine learning. This project revolutionized how users discover new music by creating custom playlists based on their listening patterns.
Key responsibilities
- Lead the design direction for the end to end experience
- Shaped the discovery algorithm interface
- Worked with engineering teams to implement the design across Windows 10, Mobile (iOS & Android), and Xbox consoles.
- Conducted user research, competitive analysis, prototypes and final deliverables.
Impact
Your Groove revolutionized music discovery on Microsoft platforms:
- Drove 35% increase in playlist creation through AI-powered recommendations
- Successfully launched across Windows 10, iOS, Android, and Xbox platforms
- Set new standards for cross-platform music discovery experiences
- Enhanced user retention through intelligent content recommendations
Project Videos (3)
Your Groove Feature Overview
A comprehensive overview of the Your Groove music discovery feature
Project Gallery (15)
