Music Taste Profile
A first impression
that sounds like you
Making the first moments in Groove more personal. Working with research and engineering, I designed an onboarding experience that turns musical preferences into a starting point for discovery.
01 / At a glance
Recommendations need a beginning
A new listener arrives before the service knows their taste. Onboarding needed to create that first connection.
Make preference setting inviting
I created flows, wireframes, prototypes, motion and delivery details, working with research to identify opportunities and test the experience.
A more personal first session
Artist and genre preferences give Groove a foundation for recommendations across desktop, mobile and Xbox.
02 / The experience
A few favorites
A better beginning
The onboarding journey introduces personal recommendations through familiar artists and genres.
- 01 / 03 Discover
Tell us what you listen to
An open, visual invitation introduces the task and lets people start with artists or genres they recognize.
The first screen invites the listener to share their musical taste. - 02 / 03 Choose
Let the music lead
Artist imagery and genre tiles make the selection feel connected to music rather than to a settings form.
Artists and genres form the visual language of preference selection. - 03 / 03 Continue
Turn choices into a starting point
A completion state acknowledges the selections as Groove prepares the recommendations.
The chosen preferences carry into the recommendation setup.
03 / Design & leadership
Personal from
the first interaction
The work combined research, interaction design and motion to make onboarding useful and engaging.
Give the selections a next step
The flow connects preference setting to the listener’s collection, giving favorite artists a useful place after onboarding.
Design the rhythm as well as the screens
I used prototypes and motion to explore how the experience unfolds, then tested it with users and refined the design.
Carry the idea across devices
I partnered with engineering to bring the concept to Windows 10, iOS, Android and Xbox, under Claudio Guglieri’s design supervision.
04 / What changed
A stronger start
for new listeners
The project connected personal onboarding to discovery and engagement in Groove.
+16%
Personalized onboarding increased new-user engagement in the project’s reported results.
A better cold start
Initial preferences improved recommendations for listeners without an established listening history.
A basis for personalization
The work helped establish the foundation for Groove’s personalization engine across its platforms.
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